Month: October 2017

Spykar launches the AW17 collection

India’s leading fashion denim brand, Spykar Lifestyle launched its 2017 autumn winter Young & Restless collection. The exciting new line, capturing the latest trends and seasonal must-haves, boldly lives the Spykar ethos to stay in sync with the young and restless spirit of the youth.  Inspired by a prevailing phenomenon of young urbanite exploring the pure nature, the collection is sure to add a fresh & an edgy vibe to the wardrobe. Capturing the style sentiments of the season, the range offers super trendy denims, casual shirts & tees defined by specialised wash techniques, clean geometric prints, casual checks and...

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Liva introduces Fashion Advisors

Liva, the new age fabric brand from the Aditya Birla Group, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season Liva will depute Liva Fashion Advisors (LFA) in top four large format stores namely Pantaloons, Shoppers Stop, Central and Reliance Trends. The fashion advisor will help generate awareness on brand Liva and induce trials. Manohar Samuel, President – Marketing, Birla Cellulose expressed, “Market research conducted by Liva stated that 92 per cent women buyers chose garments made of Liva fabric over other fabrics once they experience the fabric. This gave us the...

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AEPC hails move to refund GST and introduction of e-wallet facility

Apparel Export Promotion Council (AEPC) has hailed the slew of measures taken by the GST Council under the Chairmanship of Arun Jaitely Union Finance Minister in its 22nd meeting held on 6th Oct. 2017. AEPC views that these measures will give immediate relief to the Apparel exports sector which has been going through a difficult stressful phase due to various factors both global and domestic. These measures include reduction in the rate of GST on man-made items viz synthetic filament yarn such asv nylon polyester and acrylic etc. and artificial filament yarn, yarn of man-made staple fibres, real zari...

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Grasim ropes in Amitabh Bachchan as its Brand Ambassador

In a move that will change the history of domestic over the Counter (OTC) fabric retailing in India, GBTL Ltd. (formerly known as Grasim Bhiwani Textile Limited) has revealed their signing of superstar of millennium – Amitabh Bachchan as their Brand Ambassador. Bachchan is known for his style icon and has been honoured with the ‘Timeless Fashion Icon’ accolade by Filmfare Glamour Style and Fashion. This association with Bachchan is driven by GBTL – Grasim (licensed user of TM Grasim) desire to expand their business both pan-India as well as in global markets, and progress towards their strategic goal...

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TEA hails GST council announcement for relief package

Raja M Shanmugham, President, Tirupur Exporters Association  said he was happy and welcomed the relief package announced for the export sector by the GST Council after considering the requisitions made by the Association and he further said the Drawback committee met on 9th October 2017, would also consider the requisition of the Association for increasing the Duty Drawback rate after including embedded taxes like transportation of raw materials and input, usage of petro products, for generation of electricity etc., which were not taken into account earlier mainly to enhance the competitiveness and also to protect SME exporters. Raja M...

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