Students are invited to showcase their merchandising and marketing talents to win cash and recognition by participating in the 2020 Concept 2 Consumer® Student Merchandising Competition. This year’s theme is “Everlasting Style.” Students will develop a business model, determine a marketing strategy, and create merchandising tools and products for an integrated apparel line for office/work attire that is timeless in terms of sustainability, quality, and style. The line must incorporate a colour palette with at least 3 non-neutral, fashion colors (such as fuchsia, turquoise, jade, etc). The students are also asked to watch and read educational resources so they can describe why their line is sustainable and why the highlighted AATCC test method is important to their product line. Students can enter the contest individually or work in teams.