Sportswear brand Adidas is working with material technology company PrimaLoft to incorporate recycled plastic waste intercepted from remote islands, beaches and coastal communities in its outdoor apparel. The two companies are looking to take their long-standing collaboration to a new level with the development of “high-performance, sustainably-conscious” Adidas products featuring PrimaLoft insulation made with Parley Ocean Plastic.
Tim Janaway, of Adidas Outdoor, said: “Through Adidas Outdoor’s collaboration with world-class brands such as PrimaLoft and Parley, we can serve the next generation of consumers with what they want and need: innovative and sustainable products which perform on the mountain and in the streets.”
PrimaLoft recently announced a strategic partnership with environmental organisation Parley for the Oceans to use plastic waste intercepted from remote islands, beaches and coastal communities to manufacture high-performance insulation products. Mike Joyce, PrimaLoft President and CEO, added, “Both of our brands are pioneers in their fields and important drivers of innovation in the textile industry, especially when it comes to sustainability.
“A collective collaboration between PrimaLoft, Parley and adidas is a win for each brand, as well as the environment. We all share the common goal of reducing the impact of plastic in our oceans and are working diligently to develop comprehensive solutions.”
Adidas will introduce its first concept styles featuring PrimaLoft insulation made from Parley Ocean Plastic next month at ISPO Munich (January 26-29) and the Outdoor Retailer + Snow Show in Denver, Colorado, USA (January 29-31).
