To promote sustainable practices in the apparel Industry, AEPC launched Indian Apparel Industry Sustainability Programme recently at FIEO Auditorium, New Delhi. On this occasion a guidance tool on sustainability was released by Ashok G Rajani, Chairman Apparel Export Promotion Council along with Dr. Ashok Kumar, Energy Economist at Bureau of Energy Efficiency.

Commenting on the initiative, Ashok G Rajani, Chairman Apparel Export Promotion Council said, “There is a strong emergence of sustainability requirements as an important competitiveness tool. It is a great opportunity for us to differentiate ourselves in the global market and offer a sustainable value chain. AEPC, as the apex body of the exporters, aims at providing a platform where apparel manufacturers and exporters can turn to – for all the necessary information and handholding needed for being sustainable in a holistic way. I thank C-Kinetics, our knowledge partners, for developing a comprehensive guide book on the various aspects of optimisation. Through Indian Apparel Industry Sustain Ability (AISA) Programme we intend to inculcate and encourage this process-where just doing is not enough-but bringing measurability and self- impact assessment is also important. If we can harness the industry ’s collective energy, adaptability and capacity for innovation, we can play an important role in creating a sustainable, fair and low-carbon world.”

Through the Apparel Industry Sustainability initiative, AEPC seeks to promote greater participation and inclusiveness of the apparel industry in sustainability initiatives. The programme is an endeavour to recognise and take affirmative action to counter the challenges that restrict the apparel industry from taking bigger roles in global market on account of noncompliance to sustainable parameters. This initiative aims to be a network of individuals and institutions committed to increasing sustainable practices across various segments of apparel sector.

AEPC in association with CKinetics, a leading sustainability think tank -has prepared a guidance tool on sustainability which will provide guidance to companies on how they can align their strategies as well as measure and manage their contribution to achieving the sustainable goals.

The event also saw participation from the representatives of leading apparel companies such as Shahi Exports, Global Mode & Accessories Private Limited and Marks & Spencer, where they presented their case studies on sustainable apparel practices. The event was concluded with a vote of thanks, proposed by HKL Maggu, Vice Chairman, AEPC.