The bigwigs of men’s, women’s and kids’ innerwear are all descending upon Netaji Indoor Stadium, Kolkata from August 7th to the 9th as part of the spectacular 4th edition of Intimasia Show. The City of Joy will be swept off its feet by huge Indian innerwear brands like Bodycare Creations, Teenager, Enamor, TT Limited, Libra, Mustang Socks, and international brands like Triumph and Hush Puppies.
Intimasia has initiated bringing together the main stalwarts of the innerwear industry, viz the retailers and brands under one umbrella and has facilitated this symbiotic relationship. It has thus evolved into an exciting mix of exhibitions and a wonderful platform both retailers and brands can build upon as they network together and flourish. The unimaginable success of the previous Kochi, Chennai and Delhi editions have proven that Intimasia’s 4th edition is the right place to be for the best of what the innerwear business has to offer! Intimasia comes to Kolkata with a fantastic track record par excellence and with the aim of giving wings to the innerwear business in the East and North Eastern segments of the country. The motto is to promote innerwear fashion, ideation, innovation and constructive discussion. Needless to say, this Intimate Apparel Fashion Forum promises to be the most anticipated event of the year!
Intimasia 4.0 aims to be larger than life and bigger, better and a roaring success and is definitely going to kick off with a loud bang, a big splash and a footfall higher than anything witnessed before in the intimate and innerwear segment.
Intimasia 3.0 earlier held at Pragati Maidan in Delhi, was a gigantic success with a footfall of more than 7000 people. Well, this B2B Expo clearly aims to bring even more global and domestic brands covering a vast range of products including lingerie, underwear, sleepwear, swimwear, shapewear, loungewear, activewear, yoga wear, kids innerwear, socks, leggings and stockings, leisure wear, maternity wear, sportswear, men’s innerwear, thermals, handkerchiefs, and a host of exciting hosiery products, so much to choose from a mindboggling range all under one roof for retailers to stock for their upcoming season.
Who exactly are going to turn up at this Show? Traditional retail stores, modern multi brand outlets, specialized lingerie and beachwear stores, family department stores, hypermarket stores, investors interested in opening franchise stores, distributors and agents from West Bengal, the surrounding states of Bihar, Jharkhand and Orissa, Assam, in that region apart from many big brands testing the waters to set up their own retail outlets. One can well imagine the footfall and resultant business this time!
In a state-of-the-art space of 40,000 sq. ft. for exhibits, there will be 100+ Exhibitors from all over the country and over 5000 retailers, distributors and agents from the East and North East Region. Participants also include BodyX, Ayaki, Bonjour, RedNtic, Prag, Fashion Doodlers, to name a few.Why is Intimasia Kolkata focused on West Bengal and the vast untapped markets of North East India? Well, West Bengal ranks prominently as the 6th largest economy, and has recorded a Gross State Domestic (GSDP) per capita of $1681.49 in 2017-2018. The innerwear industry has contributed to 10 per cent of India’s textile industry.
This show is conceptualized and organised by Peppermint Communications, with a long-standing track record of brand management for the past 15 years. It is a renowned brand communications company specializing in advertising, branding, events, publishing, digital marketing, fashion parades, trade shows, expos, exhibitions, and conventions. Yusuf Dohadwala, Head of Peppermint Communications as well as Chief Organiser & CEO for Intimate Apparel Association of India aptly concurred, “Intimasia is sure to have far reaching effects on the global and domestic innerwear segments. He has thanked all the participating brands, retailers and exhibitors for their contributions”