Allen Solly is India’s most attractive formalwear brand, ranked 2nd last year, revealed India’s Most Attractive Brands Report 2018 (MAB). In the 2nd position and 70 per cent lower AI than the leader is the American brand Arrow, which had consistently ranked first in the last three editions of this report. The 3rd place in the category is taken by Van Heusen. The fifth edition of MAB has listed the country’s Most Attractive 1,000 brands, based on TRA’s proprietary model of Brand Attractiveness. The study is an annual syndicated primary research conducted with 2,500 consumer-influencers across 16 Indian cities.