Archroma, a global leader in colour and specialty chemicals towards sustainable solutions, has recently launched at the ITMA exhibition its new Diresul® Smartdenim Blue, a liquid sulfur blue dye designed to mimic indigo. Diresul® Smartdenim Blue liquid was developed in compliance with “The Archroma Way: safe, efficient, enhanced, it’s our nature”. The approach finds its origin in Archroma’s deep belief that it is possible to make the textile industry sustainable, economically and ecologically.