Archroma, a global leader in colour and speciality chemicals towards sustainable solutions, has recently launched at the ITMA exhibition its new Helizarin® LTC New liq, a formaldehyde-free* low temperature curing binder for pigment printing on all kinds of fibres. Prints are increasingly popular in apparel and interior textiles, as they allow us to express ourselves through vibrant colours and patterns. Consumers are especially drawn to the soft touch of an elegantly printed fabric. Creating soft and vibrant prints can however be challenging for textile manufacturers: Pigment printing is usually applied to the fabric with a binder that often contains formaldehyde, needs a high temperature for curing, and can make the fabric harsh to the touch. That is why Archroma developed its new Helizarin® LTC New to allow textile manufacturers to address these challenges.