Arvind Limited, part of India’s leading $ 1.7 bn textile to retail conglomerate along with INVISTA, one of the world’s largest integrated fibre producers, showcased future innovations in the denim segment with the first edition of ‘Denim For Good’ show held recently in Bangalore. The exclusive fest organised for fashion connoisseurs and industry enthusiasts gave a glimpse into Project Indigo Life, Arvind’s new extension from denim to knit category, representing an indigo inspired lifestyle.

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