Arvind Fashions Ltd, a licensee of numerous international fashion brands, has signed an MoU with Nucleus Vision, an IoT & blockchain company, to start a pilot project aiming to offer personalised experience to shoppers. Arvind will implement Nucleus’s proprietary sensor technology in its Gap, Unlimited and US Polo Assn stores to strengthen customer analytics.
The current Indian retail market amounts to an approximate of $800 bn and is estimated to reach $1.1 tn by 2020. Personalisation plays a major role in the gigantic market as 63 per cent of Indian consumers prefer personalised experience, according to a report by Forrester-Epsilon. Through this association with Nucleus Vision, Arvind Fashions Limited intends to offer its consumers a more personalised retail shopping experience and therefore tap into new opportunities.
“We see tremendous interest from the customers for a more evolved and personalised shopping experience. Nucleus Vision’s revolutionary technology will give us valuable insights into our customer behaviour, which will help us improve customer satisfaction and increase revisits,” said Rukaiya Rangwala, COO, Digital Centre of Excellence, Arvind Fashions Limited.
“We look forward to expanding the scope of our relationship with Arvind Fashions Limited. This is a big step towards our goal to associate with the leading players in the Indian retail market to help them create better shopper experience,” said Abhishek Pitti, Founder & CEO of Nucleus Vision.