This festive season men can get effortless attention with the new Iconic silk collection from Arvind. With the festive and wedding season upon us, Arvind’s DTR division is rolling out an exciting range of fabrics that are suitable for dressing up men in stylish ceremonial outfits. Backed by 90 years of innovation and rich legacy of Arvind, this is for the first time that men in India will get to experience lustrous silk with the comfort of poly wool in the Iconic Silk Suitings Collection.
Enabling a modern approach to stitching ethnic suits, the collection also pays special attention to elegance and comfort dressing. Not just ethnic wear, the variety of prints and textures of Iconic Silk suitings can be tailormade to design western attires, as well. The premium luxury wear collection will be available at all leading Arvind authorized fabric retailers in the price range of Rs. 4,000 to Rs. 10,000 per mtr.
Speaking at the event, Pranav Dave, Chief Marketing Officer, Woven and Knits said, “Having pioneered in the shirtings category, we are geared to take our textiles expertise to fashion possibilities in the suits segment. Our latest collection is the result of our innovation and customer understanding that has led us to combine the softness of wool with the luster of silk for a fashionable look that will stand out. While silk will add to the grandeur of the attire, wool will keep you warm during the winter festivities and weddings.”
With evolving customer preferences, Arvind is constantly innovating to provide its audiences with the best-in-class fabrics and apparels. Reflecting the persona of the youth today, the company’s newly launched collection is trendy and can be tailored for a contemporary design that retains the original feel of authentic fabrics.