The fashion industry today is undergoing a technological revolution, because more and more garments are being designed with 3D software. Working with 3D, however, requires a suitable avatar with up-to-date body dimension data. At the PI Apparel on Lake Maggiore on October 8 and 9, 2019, Assyst will use the Size NorthAmerica measurement survey as an example to show how important up-to-date knowledge of the target group’s body dimensions is for market success.