Exports of Bangladeshi products to non-traditional markets are on the rise, showing an encouraging sign for the country’s efforts towards diversification of export destinations, according to data of Export Promotion Bureau. Bangladesh considers ‘non-traditional markets’ all countries except its key export destinations, such as the EU, the US, the UK and Canada. India, China, Russia, Japan, South Africa, Turkey, Brazil, Chile, Mexico, South Korea, Malaysia, Australia, and New Zealand are among the major non-traditional markets for Bangladeshi products. The country has also secured zero-duty benefits on exports of goods to markets in Japan, India, and China. Such trade privileges helped Bangladesh boost its exports to these non-traditional markets.