Durst is a world-leading manufacturer of advanced digital production technologies. In the active business areas, Durst is the first choice and a preferred partner for the transformation and digitization of industrial production processes. It is a family company with an 80-year history, where the values are focused on innovation, customer orientation, sustainability and quality.
Few months before, the company installed 4 ‘Durst’ high speed printing machines at Bliss Impex in Gurugram, Haryana. After this installation, Bliss Impex has become world’s first plant having this no. of Durst printers under one roof. Bliss Impex, is a company involved in conventional printing, digital printing and schiffli embroidery. Right now it has installed 3 of Alpha 190 and 1 of Alpha 180 machines; three are reactive while 1 is sublimation cum direct polyester disperse printing machine. These are high speed machines, which have 64 heads and it has been printing on them since post Diwali.
All four machines have been installed at Bliss Impex’s new plant in Gurugram, which was inaugurated by company’s Directors Ravinder Jain, Ekansh Jain, Nawal Khanna and Sawan Khanna along with Axel Stuhlreiter, Product Manager – Textile Printing, Durst Phototechnik AG, Headquarters; Christian Harder, Global Sales Director, Durst Phototechnik AG, Headquarters; Panos Bartziokas, Regional Business Manager, Durst Phototechnik Digital Technology GmbH; Dr. Rajeev N Verma, MD Durst India Pvt. Ltd. in the presence of other senior members from both the companies.
“Our company is into conventional and digital printing. We got in touch with Durst around 4 years back. They first put their machine in ITMA Mumbai, which was their first exhibition. Finally, after researching for a few years, when we came to the right kind of pricing and costing, we collaborated with them. So now Bliss Impex has the maximum number of Durst machines. I don’t think that in all over world they don’t have more than 4 machines under the same shed,” said Ekansh Jain, while speaking exclusively to Apparel Views, Assistant Editor, Swati Sharma.
“The reason behind going for Durst was one, we wanted to get out of conventional printing, how we see India changing and in another 5 years, we feel that India’s going to completely become digital. Conventional printing is coming to an end and this is a new era of printing, which we were thinking of introducing and we are the first plant producing this kind of printing. Durst gives the right sharpness, and the depth which is not given by any other 
available brand in the market,” said Ekansh.
Highlighting about the technology Ekansh said, “We have installed 3 of Alpha 190 and 1 of Alpha 180 machines from Durst; three are reactive while 1 is sublimation cum direct polyester disperse printing machine. The reactive machines are doing 45,000 sq. mtr per day and disperse printing machine is doing 4,000-5,000 sq mtr per day. The best part of digital is that there is no limitation of colours. So from about 8 colours, we get about 3,600 colours and can print anything.”
“Ours is a job work unit, so all of the people who are into the garment printing or reactive printing, they are my customers. The kind of pricing that we are giving is given by nobody in digital. Last month, we did a production of 3 lakh mtr. and that is the biggest advantage of the machine, it has proven its quality and its speed. We are looking forward to more industrial orders. We’ll definitely try to double our turnover in the next 2-3 years from the digital point of view and slightly give an end to conventional. We are already in process of finalizing the order for our next Durst machine, and soon for the first time in India, Durst Alpha 190 – Green Inks (Pigment Inks) will be installed at our plant”.
