Direct-to-consumer startups are all trying to make a mark, but, NJ-based Boll & Branch is truly being celebrated for changing the world. In just five years, the luxury bedding brand has emerged as the world’s largest consumer of Organic Fair Trade Certified cotton, ranked number one in the 2018 Textile Exchange Preferred Fibre and Materials Benchmark. The socially and environmentally conscious startup has used millions of pounds of raw organic cotton to make its luxury bedding products, and further holds itself to rigorous Fair Trade practices. The brand’s commitment is not only shaping the industry, it’s resonating with consumers, who have propelled the startup to exceed a $100 mn run rate in less than five years.