Bombay Dyeing, the textile arm of the Wadia group, is set to re-enter the readymade apparel market with menswear garments. The company had earlier introduced an apparel brand called Vivaldi and had sold it to Proline. Bombay Dyeing is also planning to open close to 100 franchise stores in tier II and III cities before the end of this year. The demand for readymade apparel is huge in South India and the company is looking at test marketing its new brand in the region, said Aloke Banerjee, Bombay Dyeing’s Chief Executive Officer (retail). The new menswear brand will gradually be introduced to other markets across the country, he added.