The National Institute of Design as part of its curriculum provides opportunities to its students to explore diverse, real-life situations by collaborating with professional bodies and mutually supporting live classroom projects. Such an approach prepares the students to understand and deal with various scenarios which nurtures them for a variety of professional experiences in future design career.

The Born from Cotton project as part of an ongoing academic classroom Design project has been explored through a design brief and shared vision of the  project sponsors Asahi Kasei Corporation, Japan and The National Institute of Design. Asahi Kasei is Japanese group with businesses in various fields and mostly in niche segments. In textiles their four main products are Asahi Bemberg™, the unique cellulosic fabric born from cotton (yarn is Cuproammonium rayon); ROICA™ premium stretch fibre; Bemliese™, nonwovens including spunbond for growing hygienic applications; and Leona™ nylon 66 filaments for automotive applications.

13, Senior students of Masters of Design, Apparel Design designed & developed a collection of quality apparels suitable for local and global high-fashion markets understanding the fluidity, drapeability, silky touch, breathability comfort and eco friendliness properties of the cupro fibre and fabrics. The collections explore varieties of luxurious Asahi Bemberg™ fabrics which are produced in Surat by using Asahi Bemberg yarn which is only manufactured by Asahi Kasei in Japan.

In addition 17, Bachelors of Design students of textile design have designed and developed a collection of printed textiles and surfaces with a focus on various dyeing and printing techniques on Asahi Bemberg™ fabrics which have excellent dye ability and printability.

Asahi Kasei has been involved in the Business Call to Action (BCtA) led by the United Nations Development Programme (UNDP), to contribute to Indian textile industry by giving educational support to upcoming textile graduates. This collaboration is a part of that initiative.

The outcome of the apparel design class room, collaboration project showcased as an innovative apparel show, ‘Born from Cotton’ celebrating human stories through movements and music at INFLIBNET auditorium, Gandhinagar on 05th August, 2017. ‘Born from Cotton’, Exhibition of innovative Textile Prints and Surfaces designed and developed by Textile Design students were inaugurated at the Design Gallery, NID PG Campus, Gandhinagar on 5th August 2017.

This textile show was held from 12th August, 2017. Exhibition Design Discipline faculty and students have innovatively planned both the shows, ‘Born from Cotton’. Around 300 people witnessed the show from various streams of textile industry like weavers, designers, academicians.

Following important people were present at the event: Hideto Tanimoto, General Manager, Cupro Sales, Asahi Kasei Corporation, Japan; Pradyumna Vyas, Director, NID; Krishna Patel, Dean, NID Gandhinagar campus; Sanjeev Kothavade, Country Head-Textiles, Itochu India Pvt. Ltd, Mumbai; Sushil Zatakia, Partner, Dolly enterprise, Mumbai; Aakash Marfatia, Partner, GBM sons, Mumbai