Casablanca Apparels is one of the largest manufacturers of T-shirts & promotional wear in India. With more than 25 years of experience and over 5,000+ successful clientele, they offer T-shirt, Polo shirts and Promotional wear in various designs, colours & size. Casablanca believes in offering new and innovative products, this thirst of perfection, quality and delivering various innovative and trendy solutions to their customer, encouraged them to add a Kornit Storm II Direct to Garment industrial digital printer to their production framework.
Casablanca has in-house manufacturing of T-shirts, polo shirts and more with a capacity of approximately 20,000 T-shirts a day. Although they keep stocks of blank T-shirts they also do a lot of cut and sew T-shirt designs along with personalized labeling. Shashank Karani, Founder & Owner of Casablanca Apparels adds, “We knew the future is customized printing, Custom printing merchandise is like a walking billboard: No matter where your custom printed products go, people will be exposed to your company’s brand. This is a flourishing segment and can only be done through digital printing. This lead us to go for the Kornit Storm II – the leader in DTG.
The Kornit Storm II is an ideal digital direct to garment printer that answers the needs of high-volume production. Created to accelerate production speed and volume, with unparalleled print quality, fast turnarounds, and high profitability. Water-soluble pigment inks with certified Oeko tex and wet-on-wet integrated pre-treatment process gives a huge compétitive avantage.
Kornit Digital based in Israel, revolutionized digital textile printing in more than 100 countries with over 1000 flourishing customers globally. Kornit Digital believes that their unique technology and leading solutions for textile printing are fundamental to fulfilling the emerging global trends of personalization, online shopping, social media impact, as well as consumer awareness for sustainability and how garments and textiles are made.
Sam Patel, CEO of Arrow Digital Pvt. Ltd, commented, “Adding Kornit’s DTG to our portfolio of products, is perfect for our push in the digital textile industry. The Indian garment industry is looking at mass customization and is ready to move from screen to digital, as skilled labour markets get tighter, water discharge a huge problem, and trending events and other factors forcing shorter runs and fast turnaround along with demands for green technologies along with better quality and on demand short runs are now the trend. With digital inventories are reduced at all ends and customers do not need large and messy screen printing setups, and focus more on marketing and building more e-commerce setups. With social media and e-commerce this is increasing the demand for these products. We are ready to take the DTG market to the next level with our support and knowledge along with Kornit’s experience and technologies for this segment.”
Shashank Karani adds, “A combination of disruptive technology from Kornit and expert local support 24/7/365 from Arrow did an incredible job and helped us to maximize our output in achieving customer satisfaction. We are confident we will be adding more capacity in the coming months.”