Caulfeild Apparel Group has announced its new partnership with Outland Denim, the profit-forpurpose premium Australian brand using jeans as a vehicle for social change. In two transactions, Caulfeild Apparel has invested as a minority shareholder in Outland, and signed on as the North American distributor launching for fourth quarter 2017. “I am very excited to be involved in this brand personally and corporately,” said Michael Purkis, President of Caulfeild. “Outland is a one-of-a-kind brand, a game changer, and like nothing I have seen before in the premium denim world. I know the North American consumer will appreciate the premium product and fit, and that the product will earn its place in the market on its own merits, but it will also earn its place into the hearts and minds of our partners and customers as they all participate in changing lives around the world.”
“I’ve always lived in jeans. If you were going to produce anything, why wouldn’t you produce the most staple part of a person’s wardrobe? Jeans aren’t a throwaway item, but something you keep for years,” said James Bartle, Founder of Outland Denim.
After years of development, James took the denim project to scale in 2016 and launched Outland Denim with the intent on creating a sustainable business that could create opportunity and rescue women from slavery for years to come. The partnership with Caulfeild marks the next exciting chapter for the young brand.
“Our chance encounter with Caulfeild in New York City last October has led to a strong alignment between our companies,” said Bartle. “We are excited to partner with a company that has a great historical record in the apparel industry and believe this alliance will be crucial in our endeavour to provide more employment opportunities and combat slavery.” Outland Denim is committed to sourcing the most ethically and environmentally sound raw materials in alignment with the world’s best sustainability practices with a vision to create a long term position in the premium denim market for the consumer who loves denim and wants to contribute to a better world.