The Cotton Council International (CCI) displayed US cotton-rich apparel created with innovative technology at the recently held Premiere Vision expo, the global event for fashion professionals, in Paris. CCI and Supima exhibited jointly in one large cotton pavilion to display innovation in technologies, fabric blends, performance, design, and fashion. Additionally, the booth gave visitors a closer look at the US cotton’s sustainability, quality, transparency and premium value, as well as its ongoing Cotton USA sourcing programmes that match US cotton buyers and suppliers throughout the supply chain, according to CCI.