Marks & Spencer (M&S) recently announced launching a new clothing range designed specifically for infants and children with sensitive skin conditions like eczema. The retailer has partnered with DreamSkin on the collection of 22 products across baby, nightwear and underwear. The range of garments is made using DreamSkin’s innovative polymer technology.
The technology has been medically proven to soothe and protect the skin, lower skin temperature, help reduce friction and act as a repellent on detergent residues that can cause irritation. The clothes, to go on sale this month, also feature softer threads and flat seams to help reduce irritation, according to some reports. In September last year, the company had launched a clothing range specifically designed for children with disabilities.