US colour management technology firm Datacolor is partnering with textile colour specialist Color Solutions International (CSI) to improve textile colour identification for fashion and apparel brands. The move pairs Datacolor’s ColorReaderPro portable colour measurement device with the ColorWall from CSI, enabling firms to precisely select and identify colour from multiple colour libraries. In addition, the ability to add a brand’s own colours on the ColorReaderPro “offers tremendous time and cost savings to the textile industry by eliminating the need to manually search and match textile colour samples with swatches or colour codes,” the companies say. “Speed to market remains a driving influence upon the fashion and apparel industry, making it essential that brands spend less and less time on colour development and matching,” explains Tim Williams, Marketing Manager at CSI, which is a division of dye manufacturer DyStar.