As wearable function and sustainability are both becoming mainstays in jeanswear, Denim North America (DNA), a division of DNA Textile Group’s mission was to combine these elements by bringing natural and performance fibres together into a sustainable fabric, said DNA’s Creative Director, Lisa Harris for which they collaborated with the Poole Company, creator of the EcoSure BioBlast fibre, located in Greenville, South Carolina. Denim North America (DNA) will be launching the next generation in their Sustainable R3 Denim collection called EcoSure BioBlast Denim. This innovation is the first of its kind and revolutionary in the denim industry.

In 2015, Poole Company, a leading sustainable polyester producer, took their post-consumer recycled fibres, via their EcoSure brand, a step further with the development of EcoSure BioBlast, a biodegradable fibre made from 100 per cent post-consumer recycled water bottles. EcoSure BioBlast fibre has been shown to biodegrade in landfill conditions 12 times faster over a year compared to traditional polyester. EcoSure is a registered trademark of Poole Company.

EcoSure BioBlast Denim is good for the consumer and the environment, solving this issue by utilising a sustainable performance fibre not only made from recycled material, but also with enhanced biodegradation properties to prevent decades of landfill buildup. The unique engineered polymer creates fibres that are soft, durable, strong, and provide the performance characteristics that consumers have come to expect from their clothing.

The growing popularity of performance textiles within the market directly contrasts with the sustainable movement. With over 81 per cent of textiles – a staggering 21 bn pounds – making their way into landfills each year, this rise in the use of synthetic fibres means that this textile waste will take much longer to decompose, with some estimates from 20 to 200 years. DNA will be previewing EcoSure BioBlast Denim at BPD Expo, denim trade show which will take place on June 21st and 22nd in NYC.