ADDRESSES NEEDS OF CREATIVE DENIM FASHION BRANDS
This 5th and 6th December, the success of the first Denim Première Vision in London, at the Old Truman Brewery, confirmed the logic behind the show’s transformation begun last May in Paris. Closely attuned to the market, Denim Première Vision now proposes a new event format in terms of experiences and contents, one exploring the different facets of contemporary denim, to address the needs of denim brands and creative fashion brands developing denim collections, from fashion and luxury brands, to pure jeanswear players, web players and more.
The show is now an itinerant event organised in alternating, different European cities with a fashion impact, to provide industry professionals an opportunity to meet new markets while discovering new sources of inspiration.This promise of a global experience won over the 2,344 visitors to the London edition. Visitors were up by 17 per cent vs. November 2017 and were 53 per cent international, showing their enthusiasm for:
A selective and specialised international offer: Developments and innovation from 89 exhibitors selected from among the most creative, high-quality, and innovative companies in the global denim industry.
Exclusive, forward-looking fashion information: A comprehensive, expert and inspiring fashion approach to creating Spring Summer 20 collections, with a dedicated space – a Denim Trends Area, seminars, practical workshop; Quality discussions and content concerning the sector’s driving issues: A day dedicated to eco-responsibility with a cycle of conferences dedicated to Smart Creation, and 2 informational areas – the Smart Library and the Smart Wardrobe;
A show held in a neighbourhood conducive to business and creativity in the heart of London, in the fashion, cultural and artistic district of Shoreditch and Brick Lane – an area that was both inspirational and contributed to the overall appeal of the show.