India is expected to become one of the world’s fastest-growing e-tail markets, driven by robust investment in the sector and rapid increase in the number of internet users. Under government initiatives like ‘Digital India’, the internet has penetrated to 400 mnusers. The increasing spectrum of internet reach across geographies of India coupled with the corporatization of apparel sector is paving way for emergence of ecommerce as a major retail channel in the apparel category. At present, the e-commerce market is led by electronics category with a share of ~49 percent followed by apparel and lifestyle which is ~25 percent.
Among the e-tail market T-shirt is the most dominating category with estimated market size of 10,000 cr. Marketplace like Amazon, Myntra, Flipkart, Tata Cliq, etc. helps retailers and private label T-shirt brands to scale up the sales. With the growing concern over the environment, it’s no wonder that young people in India are making sustainability the latest priority. After the sustainability customization or personalization is something in which today’s generation hooked in ‘Showing off your identity through what you wear’ is all the rage.
Kornit Digital has changed the world of fashion in E-commerce space globally and now getting rage in India too with the help of Arrow Digital. Kornit digital enables print one-off customized designs or alternatively printing of the most popular design on-demand. Kornit has a range of pallets to fit any fashion top size whether for children, women or men. NeoPigment Technology prints on almost every type of fashion top fabric, from natural cotton and silk to semi-synthetic viscose, to synthetic polyester. And with discharge digital printing solution; it is easy to print amazing designs with the softest hand-feel.
Kornit developed a unique and patented printing method that integrates the pre-treatment procedure into the printing process. Unlike any other DTG printer PreT system of Kornit that is integrated into the machine automatically sprays the Kornit wetting solution and reduces the printing steps, manpower, time & gives more efficiency. Web-To-Print solution by Kornit is also help to make the E-commerce set-up more seamless. “Indian manufacturers are gradually accepting the fact that e-commerce, on-demand print, personalization is a need of an hour and with Kornit we are quite confident that soon to compete and sustain in the market traditional T-shirt print suppliers will shift to our platform,” adds Sam Patel, Director & CEO of Arrow Digital.