India is expected to become one of the world’s fastest-growing e-tail markets, driven by robust investment in the sector and rapid increase in the number of internet users. Under government initiatives like ‘Digital India’, the internet has penetrated to 400 mnusers. The increasing spectrum of internet reach across geographies of India coupled with the corporatization of apparel sector is paving way for emergence of ecommerce as a major retail channel in the apparel category. At present, the e-commerce market is led by electronics category with a share of ~49 percent followed by apparel and lifestyle which is ~25 percent.