Eco-responsible denim, led by creativity and digital innovations will be the highlight at the upcoming Denim Premiere Vision in Italy. The two-day trade event scheduled from May 28, 2019, will gather several international denim communities to broaden its business outlook and discover new sources of inspiration in Italy’s fashion capital Milan. This season, Denim Première Vision will present a truly unique edition where creativity and the Autumn/Winter 20-21 fashion directions will closely intertwine with eco-responsible innovations – materials, techniques and technologies – for two exclusive days dedicated to the multiple facets of contemporary denim.
Addressed to all creative fashion brands developing denim collections – fashion and luxury brands, pure jeanswear players, web players and more – the show will present a selective offer from 93 exhibitors, all leaders in the global creative denim industry. These leading exhibitors, some of whom are returning after some seasons of absence, include 9 new companies. This selective roster comes from 16 countries and includes top specialists from Europe (Italy, Germany, Spain, and France), Turkey and Asia (Japan, Hong Kong, China, India, Thailand, Pakistan, Bangladesh), Brazil as well as Morocco, Tunisia and Mauritius. The Milan edition will also provide the opportunity for Première Vision to launch the inclusion of weavers exhibiting at Denim Première Vision on the Première Vision Marketplace, which was inaugurated in September 2018 at its Paris show.
For this upcoming edition, Denim Première Vision’s fashion team has worked on a new, highly innovative concept to give a complete picture of the season. There will an immersive forum exclusively dedicated to eco-responsible denim, a series of 3 seminars dedicated to Autumn Winter 20/21 inspirations and denim design and an inspiring film. In this new forum concept, the Première Vision fashion team will for the first time present a decoding of the Autumn/Winter 20-21 trends via a unique virtual showcase. Inspiring images, actual products, keywords and ideas replace the physical information provided at the show. A visual experience where the season’s inspirations and decodings will be presented to visitors through a cutting-edge selection of products and developments in fabrics, accessories and components, finished products and others from exhibitors’ collections. The Smart Talks, a series of special discussions and the Smart Trail, a dedicated itinerary at the show will help visitors discover exhibitors actively involved in ethical and eco-responsible undertakings and commitments.