The Dow Chemical Company, which combines science and technology to make premier materials science solutions that are essential to human progress, has launched its ECOFAST pure sustainable textile treatment technology at the American Association of Textile Chemists and Colorists (AATCC) International Conference, which was held from March 6 to 8, 2018. The breakthrough technology enables unique, brighter colours on natural textiles and significantly improves resource efficiency during the dyeing process.