Record levels of attendance at Messe Frankfurt France’s trade fairs. Apparel Sourcing, Avantex, Shawls & Scarves, Texworld and Texworld Denim Paris post unrivalled numbers with 15,473 visitors; this means an increase of 13.9 per cent compared with September 2016.
The September 2017 show reflects the growing interest in the Messe Frankfurt France trade fairs: A trend that acknowledges the indisputable professionalism of this Paris event. With 83 per cent international principals, the result demonstrates the general upturn in the global economy and restored confidence. A healthy increase of + 15 per cent for Europe, boosted by conspicuous attendance from neighbouring countries: The United Kingdom, Spain, Italy and Germany, joined by two countries demonstrating the vigorous growth of the industry: Turkey and the Netherlands, which posted especially high results. We note signs of recovery for Belgium and France, after two lots of improvement, has remained stable with 17 per cent of visitors returning regularly. Russian buyers, amounting to 8 per cent of visitors, have returned to the shows.
Excellent results for Asia (+ 8.5 per cent), with a significant breakthrough for Japan, very strong presence from South Korea and positive results for India, whose domestic market is one of the most buoyant. Surprise! The American continent is posting an increase of 7 per cent. While Canada, Colombia and Mexico remain stable, two trends are worth mentioning: US visitors have sent a real sign of confidence with greater attendance and there has been marked interest from Brazil.
Africa has demonstrated the pre-eminent role of Messe Frankfurt France’s trade fairs with 48 per cent more visitors, in particular a sharp increase from Morocco, Tunisia, Egypt and South Africa. A sign that attests to the Messe Frankfurt Group establishing itself on the continent, since during the shows it announced that it has acquired ATF and Source Africa in Cape Town (South Africa).
“The shift towards high-end materials and skills in clothing production, which had been noticed over the course of past shows, has been confirmed once again. New offers like Texworld Denim, innovative and tailored services such as the business accelerator partnership Business Beyond Borders from the European Union and the internationalisation illustrated by a considerable number of national pavilions all contribute towards the positive development of the ranges offered by the trade fairs. Cambodia, which was the guest of honour and was represented by the Minister for Trade Pan Sorasak, also offered very refreshing and effective solutions. So many factors contributed to the vitality and vigour of business activity. Considering all the shows as a whole, exhibitors commented on the high calibre of visitors. The figures speak for themselves, the Apparel Sourcing, Avantex, Shawls & Scarves, Texworld and Texworld Denim Paris trade shows serve as an example for the textiles and clothing industry,” says Michael Scherpe, President of Messe Frankfurt France.
Apparel Sourcing Paris
Fresh cosmopolitan perspectives. Visitors were engrossed, attentive, curious and satisfied as they discovered the myriad opportunities for business offered by new developing countries. Apparel Sourcing is indispensable when it comes to their sourcing strategy. “Our usual market is the United States, Canada and Spain. By attending Apparel Sourcing, we have met a large number of new customers from a wide variety of backgrounds: French, Swedish, Romanian but North Africans too. We’ll be coming back!” says Maribel Ochoa Lions, Managing Director of Groupo Publicitario Textil Gigam, Mexico.
Focus on fashion! Representatives from ready-to-wear and luxury goods approved of the innovative, technological solutions shown by exhibitors. An extremely active international network for techno-fashion is being set up with AVANTEX as patron. “We’ve met our fashion goal. As a company we set very great store by R&D and we have adapted our portfolio for businesses in the clothing and textile sector. Famous fashion brands, young designers, the high-volume retail sector and even retailers have ordered our range of traditional fabrics and samples of our latest developments,” enthuses Lucy Hsiao, a representative of Creative Tech Textile, Taiwan.
A new phenomenon: In addition to the fashion labels that always attend, the emergence of very active sourcing on the part of co-contractors increased business opportunities for exhibitors. “I’m delighted! We not only met our target customers but also clothing manufacturers for ready-to-wear brands, in particular from Eastern Europe, which are selecting our collections to offer to their customers. This allows us to increase exposure of our fabrics” explains Tevfik Bulgurlu, Director at Diva Kumascilik Tekstil from Turkey.