G-Star Raw, denim brand continuing its efforts to shape a new future for the fabric with the development of the first-ever pair of Cradle to Cradle (C2C) Gold level certified pair of jeans. The collection is collaboration with Archroma, a global textile industry leader specialising in earth-friendly colour and dyeing processes, which also helped Patagonia develop its sustainable denim collection. To develop the sustainable denim, G-Star partnered with suppliers Dystar, Artistic Milliners and Saitex, evaluating the entire design process to identify opportunities to reduce environmental impact.