The annual McKinsey & Company State of Fashion 2018 report shows fashion sales across the world will grow in the coming year, and will be more sustainable than 2017. The figures show an average growth of between 3.5 and 4.5 [per cent (+ 4 or 5 per cent for the luxury segment) for a total sales volume that could reach 2,500 bn dollars (equal to about 2,100 bn euros). The progress should be on average one percentage point higher than the estimates for 2017, while remaining below the forecast of 5.5 per cent over the long term.