In a move that will change the history of domestic over the Counter (OTC) fabric retailing in India, GBTL Ltd. (formerly known as Grasim Bhiwani Textile Limited) has revealed their signing of superstar of millennium – Amitabh Bachchan as their Brand Ambassador. Bachchan is known for his style icon and has been honoured with the ‘Timeless Fashion Icon’ accolade by Filmfare Glamour Style and Fashion. This association with Bachchan is driven by GBTL – Grasim (licensed user of TM Grasim) desire to expand their business both pan-India as well as in global markets, and progress towards their strategic goal to become the market leader.