H&M Group, parent company of leading Swedish fashion retailer H&M, has taken a minority stake in Swedish company re:newcell to help speed up its transition to a circular business model. re:newcell uses a new technique to recycle used cotton, viscose, and other cellulosic fibres into a new, sustainable dissolving pulp. In turn, this pulp can be used to make new textile fibres and fed into the textile production cycle.