H&M has launched its sustainable clothing line for women and children for 2017. The new Conscious Exclusive collection includes sustainable material Bionic-recycled polyester made from plastic shoreline waste. It is a collection of pieces with a sense of occasion, each one showing different ways that sustainable materials can create the best style. Conscious Exclusive is a driver in H&M’s move towards a more sustainable fashion future. H&M is one of the world’s biggest users of recycled polyester and one of the biggest buyers of organic cotton. The goal for cotton is that it is to be 100 per cent sustainably sourced by 2020. It is part of H&M’s ambition to make sustainable, good-quality fashion accessible to as many people as possible.

“For the design team at H&M, this year’s Conscious Exclusive is a chance to dream and create pieces that are both quirky and beautiful. It’s great to be able to show just what is possible with sustainable materials like we have done with the delicate plisse dress made of Bionic,” said Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director. Supermodel and philanthropist Natalia Vodianova is starring this year’s Conscious Exclusive in her first ever campaign for H&M. “I am proud to appear in the H&M Conscious Exclusive campaign. It is amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion,” said Vodianova. It is for the first time that the collection will incorporate clothing line for children which will be available in around 160 stores worldwide and in India as well.