Continuing to lead the textile sector’s transition to more sustainable and eco-friendly business models, Huntsman Textile Effects has introduced the new Phobotex® RSY non-fluorinated durable water repellent (DWR) that raises the standard for repellency especially on high-performance synthetic textiles. This new product will allow brands and retailers to meet global demand for eco-friendly clothing that require extreme rain- and stain- protection. The market for outdoor apparel is growing worldwide, and customers expect comfort and high-performance protection. Rain- , stain- and soil-resistant effects are therefore critical. At the same time, the industry is shifting away from traditional formulations based on per fluorinated chemicals (PFCs) due to environmental health and safety concerns “Phobotex® RSY durable water repellent raises the bar for performance on synthetics, allowing brands to offer high-performance weather protection to outdoor enthusiasts with an assurance of eco-friendly sustainability. As a trusted partner to the industry, Huntsman Textile Effects continues to lead the transition to non-fluorinated DWR alternatives that meet stringent environment, health and safety standards,” said Lee Howarth, Global Marketing Manager for Finishing at Huntsman Textile Effects.