Sustainable and eco-friendly fashion is a booming market worldwide and India as a country can contribute in a much bigger way than it is now to that segment, said Designer NanditaMahtani, who is in the industry for over a decade. She added that they have some of the best cottons, khadi and organic fabrics available at their disposal. The main issue is the processes tend to be very expensive. But soon enough, they should be able to find a balance and do their part.