Indian fabric firms are shifting attention from China to Vietnam, which is being widely considered as an emerging denim fabric manufacturing centre. After the third edition of the Denimsandjeans Vietnam Show organised in Ho Chi Minh City in June, many Indian companies expressed interest to collaborate with Vietnamese partners in producing denim fabric. Denim goods accounted for a fifth of the sector’s export revenue, according to the Vietnam Textile and Apparel Association (VITAS). Although the sector is facing bottlenecks in its supplying chain, denim fabric production is a strong point of local producers with the localisation ratio of 55-60 per cent, spurred by heavy investment in production line, and technologies, according to a report.