The attraction for overseas brands to meet Chinese trade buyers is clear – with a huge domestic population, and a rising level of high income households who associate European brands with quality, the potential for lucrative partnerships in China is high. Meanwhile, rising high-end Chinese designers seek fabrics with high-quality materials and designs, which can be found from international suppliers. The International Halls will be in halls 4.1 and 5.1 of the National Exhibition & Convention Center (Shanghai) from 25 – 27 September, at the 25th anniversary of Intertextile Shanghai Apparel Fabrics – Autumn Edition.