E-commerce giant, JD, China’s largest retailer, and Farfetch, the leading global e-commerce platform for the fashion industry, have entered into a strategic partnership to create the premier platform for luxury e-commerce across China, opening a gateway to an $80 bn market. JD will help drive brand awareness, traffic and sales for Farfetch. The strategic partnership between JD and Farfetch leverages JD’s unparalleled logistics, internet finance and technology capabilities and social media resources, including its WeChat partnership, with Farfetch’s leadership in global luxury, to create a frictionless and seamless brand experience. Farfetch has well-established operations in China and is already the partner of choice for 200 luxury brands and more than 500 multi-brand retailers. JD will help drive further brand awareness, traffic and sales for Farfetch in the market.