Jeanologia has launched the revolutionary generation of High Dynamic Range (HDR) system, the new hyperbolic system that simplifies the way of designing and initiating a new era in laser production in the textile industry. The Spanish company is the expert technology partner in China for production centres making innovative, creative, and ecological products.

The company is showing the HDR system at the ongoing Kingpins China Tour, a denim sourcing show featuring a highly-edited selection of vendors from denim and sportswear fabric mills, being held from September 4 to 8, 2017.The innovative technology guarantees the designers, “What you see is what you get” since Jeanologia’s HDR system increases the contrast of the dynamic tonnes of the image, obtaining a level of depth closer to reality and, thereby, achieving a more natural and 3D design. It increases production capacity, reducing production time by up to 30 per cent.

Borja Trénor, Director of the Asia Pacific division said, “Production costs in China are increasingly more expensive and the Southeast Asiatic is becoming a tough competitor. Jeanologia’s technology creates the opportunity to change the industry model, traditionally based on cheap labour, and moves towards a model supported by technology that increases productivity and lowers costs. Chinese companies that want to survive the current juncture have to take a technological leap if they want to avoid relocation to countries where the workforce is cheaper and must base this transformation in four basic pillars: Efficiency, innovation, speed and ecology.”

Currently, 5 per cent of jean production in China has in its DNA Jeanologia technology, both for exportation of top brands such as GAP, H&M, Uniqlo, Levi’s, Primark, Lee, Wrangler or G-Star among others, as well as for national market brands like Jack & Jones China, Meters Bonwe or Peace Bird.