From Rs. 1,081 cr in 2013-14, the sale of khadi is projected to hit Rs. 3,200 cr this fiscal, according to Khadi and Village Industries Commission (KVIC) Chairman Vinai K Saxena. The figure was Rs. 2,510 cr in 2017-18. New Delhi’s Khadi Gram Udyog Bhawan outlet recorded sales of Rs. 1 cr or more a day at least thrice last October-November when it offered discounts. In fiscal 2017-18, the New Delhi outlet sold products worth Rs. 103 cr. Only a very few, who were witness to the dilapidated conditions of the store six-seven years ago, would have thought the transformation was ever possible. The outlet’s success mirrors the growing craze for khadi in recent years.
In the first four years of the present government, khadi sales grew at an annual average of over 30 per cent, against 6.7 per cent in the previous 10 years, Saxena told. Government push, aggressive marketing, supply tie-ups with companies like Raymond, Arvind Mills and Aditya Birla Fashion in 2017-18, and growing interest of public-sector enterprises for khadi products for their employees are the biggest sales drivers, he said. Many State-run companies place order for gift coupons by KVIC to be distributed among their employees, who can shop at any Khadi store within a stipulated period. Very soon, around 83,000 postmen will be clothed in khadi uniform, as an MoU with the department of post is being finalised, said Saxena. KVIC has 18 sales outlets, including seven main stores, while various Khadi institutions across states own 8,062 outlets. Of the 1,942 khadi institutions in the country, 1,585 produce khadi fabric and readymade products.