Leyou, the Chinese children and baby fashion and accessories brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals. Even with the digital retail transformation occurring worldwide and especially in China, the brand’s innovative approach and technical capabilities have kept it ahead of the curve. The company was the first retailer in China to adopt a sophisticated Enterprise Resource Planning (ERP) system. Its use of apps, online stores and chain stores as part of an online and omni-channel business model provides one-stop professional service and a convenient, integrated shopping experience for consumers.