Killer Jeans launches SS’20 (Spring Summer) collection at mega event in Hyderabad. The city of Nizams’ is witnessing the unveiling of exclusive SS’20 collection for Killer Jeans and other leading brands from the company Integriti, LawmanPg3, Easies by Killer and women’s wear brand Desi Belle by Killer at Leonia Holistic Destination, Shameerpet in the city from the 17th- 23rd August, 2019.
The company is showcasing latest range available under all five brands in 30,000 sq.ft. area for distributors and large format stores and a wide network of MBOs and EBOs. Killer Jeans continues to dominate denim jeans segment in terms of brand recall and revenues. The event will also witness the official SS’20 collection of Desi Belle by Killer, themed around fusion wear for the contemporary women. Desi Belle by Killer is all about finding the magical balance between style and functionality. With passion, precision and attention to details the brand makes remarkable desi apparel for the modern woman and designed to fit different personalities.
While the men’s wear range from all the brands namely Killer Jeans, LawmanPg3, Integriti and Easies by Killer are unveiling unique designs by Italian and Turkish designers under casual wear like Denim Jeans, Trousers, T-Shirts and under formal wear like shirts and stretchable office wear denim jeans. The use of rich fabrics and trending designs and patterns from Killer Jeans has kept both the customer and distributors upbeat for the launch of SS’20 collection. Smart casuals for office, elegant festive wear and a range of contemporary Indo-Westerns designs are launched under Desi Belle by Killer Jeans. With meticulous detail to materials and use of superior fabrics, the company has redefined the art of desi fashion with its collection. The mantra is to create ageless trends for the self- confident Men and Woman for all seasons.
Commenting on the development, Kewalchand P Jain, CMD, Killer Jeans (Kewal Kiran Clothing Ltd.) said, “This is yet again one of the largest event by any branded apparel player has ever hosted. We are continuing our tradition of hosting large format showcasing of all our leading brands at one place. We did similar event for Autumn Winter’ 2019 collection in Goa in April, 2019. Killer Jeans is youth focused brand and fashion has been the core of the brand offering. Our designers had curated many designs, which are first of its kinds and our large format stores, MBOs, EBOs and distributors can have fist hand experience. All our bookings at the venue are online by scanning the barcodes for the product and the order can be placed on real time.”
