When there are ideas that can change the way industry works, creates and shares the production on a global scale, the intention of expansion to make every tiny sector or a unit a better supplier arises. And that is the exact case of the extraordinary collaboration between Konica Minolta and True Colors.
Konica Minolta is a renowned Japanese brand with 44,360 employees, with sales and service provided into more than 160 countries, and holds a total sale of roughly Rs. 695.61 bn. Konica Minolta has been in the Indian market for a significant period of time but when they were looking for not just expansion but as their motto suggest “The essentials of Imaging” where essential word reflects our objective to provide products and services and that is the reason we have decided to carry our legacy with True Colors as they have a strong hold over multiple cities like Delhi, Mumbai, Surat, Ludhiana, Amritsar and Kolkata said the officials. We wanted to make our presence feel more impeccable, provide our esteem clientele with 100 percent of service and customer support is the reason we joined hands with True Colors to shape the future of textile printing.”
Since its establishment in 1873, by making the most of its diverse technologies and innovations, Konica Minolta has been expanding its business in various fields that include office equipment, optical systems for industrial use, and diagnostic imaging system. Konica Minolta, Inc. has also been included in the Dow Jones Sustainability World Index, which is one of the most prestigious global indices of ESG investment, for seven years in a row, and was again named industry leader with the highest total score earned in the three dimensions of economic, environmental and social.
True Colors Impex started its journey way back in 2011. True Color Impex is a wellknown company which deals into textile machinery. True Colors is also working as an exclusive representative for the world’s leading manufacturers. If we dig at the history of digital printing in India, True Colors is the name that sets itself apart from the rest of the companies as it was the very pillar that created and made a smooth runway for the digital printing industry. The company introduced digital printing at the beginning of this era to the Indian textile industry only to change it forever.
Since it was quite a fascinating and a fairly new concept the market was introduced with, True Colors went through gigantic hassle to educate the industry on what digital printing is and the plus point it has to offer and as gradually the market started understanding the need for the shift from the conventional methods of printing to digital printing, the company graph also went higher, making them leading supplier today. But what differentiates True Colors from the rest of its competition is their in-depth knowledge and research of this market over these years and because of that they tailored the machines as per the needs of the Indian textile market in terms of addition or deduction of spare parts, making the machines more effective with better runnability and results.
When Sanjay Desai, Director of True Colors was asked about it, he said, “We work as a bridge between the client and the manufacturer, whether it’s a matter of a service, guidance or a support in general, we’re the closest and most aware person in the picture, and that’s what made Konica Minolta understood why this collaboration was the need of the hour.”
True Colors is one of the most recognised names in the industry and forming the largest service team of service engineers led by an operations head, ensuring the smooth running of the business. And now with this global scale collaboration True Colors is all set to launch Nassanger 120, Nassanger 8 and Nassanger 10 beast into the market.
Nassanger Pro 120 is a standard printer that is equipped with 8 and 9 printheads. Nassanger 120 can support the maximum fabric quality width of 1,800 mm. Nassanger 10 offers 72 and 81 inkjet printheads, while Nassanger 8 is equipped with 16 and 32 printheads. Nassanger 120 is a perfect machine for entry-level production whereas Nassanger 8 is an optimal choice for the customers who are handling medium-sized lots and Nassanger 10 is built for customers who are handling large-lot print jobs that require both volume and quality.
Looking at the market fluctuation and changes in general both of the brand authorities believe that this collaboration will not just be an ordinary deal but something that will create a massive impact on the market future and will provide a better direction to it.