Kornit Digital Ltd., a company that develops, designs and markets innovative digital printing solutions for the global printed textile industry, during this year’s New York Fashion Week and Textile Month, co-hosted a symposium with the Fashion Institute of Technology (FIT) to discuss how digital printing is becoming an enabling technology for the fashion industry’s transition to ultrafast on-demand fabric and garment decoration. Also, the collections designed by students of the Academy of Art University of San Francisco, using the Allegro roll-to-roll printer, were showcased at a separate event on September 9, 2017.
The highly publicised Fashion Week NYC gave a chance for the best designers to present their collections in various runway events around the city. Since 2005, the Academy of Art University, San Francisco, has premiered the collections of students and recent graduates during New York Fashion Week. On September 9, at NYFW: Skylight Clarkson Square, Gallery I, a special collection printed on the Kornit Allegro was presented in a fashion show (by invitation only), dedicated to the designs of 9 graduate collections from the Academy.
As part of the Textile Month’s programme, conceived by trend forecaster Lidewij Edelkoort, a special “Express Fashion” event was co-hosted by FIT and Kornit on September 13, 2017. The event, by invitation only, took place at FIT’s campus located at NY. Visitors interested in digital printing as an eco-friendly and profitable solution were able to view a display of recent, attention-grabbing digital collections, met industry leaders and learnt how easy it is to start on-demand production with Kornit’s advanced technology.
Included in the programme were talks by Kornit’s CEO Gabi Seligsohn, who discussed how the company is taking advantage of the revolution in apparel shopping habits and the supply chain changes taking place as a result. Omer Kulka, Kornit’s VP of Marketing and Product Strategy, delivered a talk on the boom of online business in the fashion industry.
Keynote speakers included Raphael Peck, President of Fanatics Brands, a top 50 internet retailer and a market leader in authentic and officially licensed apparel for sports fans. Peck discussed Proximity garment decoration and how Fanatics is addressing a booming market with innovative marketing and manufacturing technologies. A speaker from FIT discussed the importance of the transition from Analogue decoration technologies to Digital Printing.