Kornit Digital, a global market leader in digital textile printing technology, has successfully concluded the Kornit Discover Event in Hong Kong. Kornit Discover Asia Pacific was a three-day event, which began on April 15, 2019 at Kornit’s Experience Center located in Hong Kong. An estimated 100 guests have joined and shared the excitement of the company unveiling the Kornit Avalanche Poly Pro as well as reviewing the latest product line-up from Kornit. The guests also enjoyed the privilege of a sneak preview of the company’s yet-to-be-launched next generation direct-to-fabric solution, the Kornit Presto.
The event was kick-started by a welcome speech and overview of market trends by Gilad Yron, Executive Vice President Global Business of Kornit Digital followed by a presentation from the event’s keynote speaker, Ron Gilboa, Group Director of Production Technology, Key point Intelligence. In Gilboa’s presentation, he discussed the changing dynamics of the apparel industry and shared some trends that were favourable to digital textile printing. He further analyzed different suppliers and demands in the market; and concluded that selecting the right supplier was critical for success.
Kornit’s latest technology & innovation was presented by Omer Kulka, Vice President of Marketing & Product Strategy from Kornit’s headquarters. On top of the features and advantages of the two latest products, he deep-dived into the innovation and R&D capabilities of Kornit. In addition, he introduced the ecosystem that has been built around Kornit’s digital printing systems. These were the reasons why Kornit was able to stay ahead of its competitors.
Experts from different areas were invited to present at the event. On April 15, Jane Singer, Director of Inside Fashion Magazine, discussed the topic “Tech vs. Fashion – Becoming Faster, More Flexible and More Creative,” sharing how the fashion industry was affected and at the same time progressed by the technology advancement. On April 16, Bruce Li, CEO of www.zigeer.com, discussed the importance of content creation and customer engagement in E-Commerce. On April 17, Martin Tsang, Business Development Manager of Pantone, introduced the new extension to Pantone Fashion, Home and Interiors Collection.
Unveiling the Kornit Avalanche Poly Pro, Executive Vice President of Global Business at Kornit Digital, Gilad Yron, shared his enthusiasm about the expansion of the Kornit product line, stating: “Today, we celebrate a breakthrough technological innovation. Polyester is the second largest category in the overall T-shirt market, and it is growing in the athleisure and functional apparel. Currently, polyester is printed predominantly by analog solutions, which creates major technological, cost and sustainability challenges. The new ground-breaking Kornit NeoPoly Technology addresses these challenges with a new process and ink set implemented in the renowned Kornit NeoPigment™ process. Kornit’s new process handles polyester applications without compromising on design, run size, substrate or labour. This is a huge leap forward, not only for Kornit, but also for the direct-togarment industry as a whole.”
The event also provided a tour of Kornit’s Hong Kong Experience Center as well as several hands-on sessions for the visitors to experience the printing technology of Kornit. The guests were organised in small groups and had the opportunity to participate in hands-on workshops with Kornit Atlas, Kornit Avalanche Poly Pro, Kornit Avalanche HD6, Kornit Storm HD6, and Kornit Presto. The event was ended with success stories from Kornit customers from China (Macy Yau, CEO of Kanetop Group), Japan (Toshihiro Tanaka, General Manager of Operation Center, and Yusuke Masuda, Chief of Preprocessing Group from Retail Net Co., Ltd.) and Australia (Jared Fullinfaw, Founder & Managing Director of The Print Bar). Guests found the event educational, practical and inspirational.
Andy Yarrow, Kornit’s President for Asia Pacific, spoke in a media group briefing, highlighting the amazing growth opportunities in the region. “We are looking to expand the business in new segments that include brands and private labels, promotional printing, and more. We introduce new technologies and capabilities, like polyester printing which will for sure shake the market with a solution that answers a lot of the printing problems, same with Atlas speed and HD technology launched earlier this year. The digital textile printing revolution is set to transform one of the most exciting regions in the world. We’re excited to bring advanced and innovative solutions that will make life better for businesses and end the customers in the area.”
Kornit Avalanche Poly Pro
The long-awaited dark polyester solution, Kornit Avalanche Poly Pro, features an innovative ink set and a physical and chemical process specifically developed for low temperature curing, and polyester enhancing functionalities developed to maintain fabric characteristics and provide superior fastness. This unique process prevents dye migration on polyester. The inks are Oeko-Tex and Eco-Passport certified and do not contain PVCs or other toxic ingredients. The single-step Poly Pro is the perfect system for the industry, enabling easy and cost effective shortruns and on-demand printing on polyester garments.
The Kornit Atlas is a heavy-duty system created for super-industrial garment decoration businesses. It was designed to deliver a typical annual production capacity of up to 350,000 impressions, optimizing production efficiency and cost of ownership. The Kornit Atlas is aimed at highly productive garment decorators, mid to large size screen printers and innovative businesses looking to combine state-of-the art technology with lowest cost of ownership. The system is equipped with new recirculating print heads and comes with a newly developed ink, NeoPigment™ Eco-Rapid. The Kornit Atlas is equipped with a unique printing engine, featuring an enhanced version of Kornit’s HD technology, complemented by a professional RIP (raster image processing) software solution, and produces prints that meet the highest standards of retail quality and durability.
Kornit HD line of industrial direct-to-garment printers
Kornit’s HD systems, now comprising the Kornit Atlas (highlighted in above paragraph), Kornit Avalanche HD6, Kornit Avalanche HDK and Kornit Storm HD6, enable new levels of print quality, well suitable for the fashion and retail markets. Kornit’s NeoPigment™ Rapid ink, specifically developed for Kornit’s HD technology, offers an improved hand feel, as well as increased opacity and saturation of white ink. The print quality is further enhanced by ColorGate’s Professional RIP solution, adding advanced color management and screening capabilities, improved white base creation and pre-defined colour libraries for ultimate colour matching.
Kornit’s next-generation direct-to-fabric printing system is an environmentallyfriendly, all-in-one solution for roll-to-roll printing. Benefitting from its unique and advanced technology, Kornit’s direct-to-fabric printing system eliminates the need for external process steps and enables users to achieve the best results from PFP (Prepared-For-Print) to finished digitally printed fabric in just minutes.