Lectra cements its position as a fashion industry opinion maker by leading a much-awaited discussion on new consumer behaviour at its latest fashion event, ‘Winning Over the New Fashion Consumer’ in Bordeaux-Cestas, France. More than 75 industry insiders and market experts from 14 countries convened at Lectra’s International Advanced Technology and Conference Center (IATC) for two days to examine how the digital age is bringing about major shifts in consumer behaviour. Today’s digitally attuned consumers have become co-creators in the production process, changing the fashion landscape entirely.