The Lenzing Group has promoted an executive to lead the company’s global strategy and development across the textile value chain. Florian Heubrandner has been named Vice President of Global Business Management Textiles. He is charged with “bringing to life” Lenzing’s transformation from a B2B fibre producer to a business-to-business-to-consumer brand, following the rejuvenation of its textile specialty brand TENCELTM earlier this year and the launch of its sustainable viscose brand LENZINGTM ECOVEROTM last year.