The Lenzing Group (Lenzing) recently redefined TENCEL™, as its textile premium brand at Première Vision Paris. The redefining of the TENCEL™ brand is a key milestone of Lenzing’s new brand strategy to enhance product brand offerings, foster connection with customers and consumers, and drive consumer demand. TENCEL™ is well positioned to be a major growth engine in the textile sector, with a brand portfolio that caters for distinctive usage – TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, and TENCEL™ Luxe, all enabled by two versatile and highly compatible fibres, TENCEL™ Modal and TENCEL™ Lyocell.