Denim giant Levi Strauss & Co has been named one of the winners of the Engage for Good organisation’s 2020 Golden Halo Awards. Kelly McGinnis, Levi’s Chief Communications Officer, will accept the award at the Engage for Good Conference in May at Austin, Texas. The Golden Halo Award, also being awarded to non-profit house builder Habitat for Humanity, is given for outstanding achievements in corporate social impact.
“With the evolution of the social impact space and rising consumer and employee expectations, it’s incredibly inspiring to see how organisations like Levi’s and Habitat for Humanity are raising the bar for all of us,” said Engage for Good President David Hessekiel.
“We’re thrilled to showcase these organisations and their impressive efforts to unite and engage consumers and employees around initiatives that are making a purposeful impact in our world.”
Levi’s was recognised for its history of committing to equality and sustainability, from integrating US factories before the Civil Rights Act, to aggressively adopting water-saving and climate-conscious production techniques.
Levi’s Kelly McGinnis added, “Throughout our history, we’ve been pioneers for progress. We are at our best when we’re leading the industry and fully leaning into our values – empathy, originality, integrity, and courage – those values have led us to take historic stances that may not have been popular at the time, but have proven to be on the right side of history.”
Meanwhile, the PETA animal welfare organisation has named ethical fashion brand Save the Duck as the winner of its 2019 Company of the Year award. Save the Duck, which says all of its products are animal and cruelty free, won the award for its commitment to respecting and protecting animals, using raw and recycled materials, and continually innovating its practices to meet the planet’s needs.
A PETA spokesperson said, “Not only has Save the Duck always been free of down, fur, and all other animal-derived materials, it also continues to push the boundary of what it means to be a sustainable company, constantly changing its product line to be more and more environmentally friendly. “In addition to rejecting down and fur, Save the Duck uses recycled plastic bottles, regenerated fishing nets and animal-free eco-fur in its designs – practices that benefit Earth and all its inhabitants.”
