Invista, the owner of the Lycra brand, has teamed up with Who What Wear, a leading fashion editorial and shopping website, to showcase the Fall Denim Edit featuring 2017’s most fashionable and technically savvy jeans for women featuring Lycra dualFX technology.
This first-ever collaboration between the two firms will promote jeans by leading brands including Citizens of Humanity, Frame and Joe’s Jeans. These brands have all adopted Lycra dualFX technology and it is featured in their fall lines. “This innovation offers women the enhanced comfort and exceptional fit they desire in jeans across a range of styles and finishes–from distressed vintage to more contemporary skinnies,” the company explains.